After taking a quick look at the processes behind search engine optimization, the first question that comes to mind may be, “Is this a science or an art?” Search engine optimization, or SEO, is a creation of the major search engines that helps to improve the traffic to a website. The better a website is optimized, the more traffic the website will receive and thus the more profit the same website could earn.
Why is SEO So Important to Online Business Success?
SEO is at the heart of traffic. The Internet is made up of hundreds of millions of websites. Of these websites, there is a very good chance competition in your field or niche exists. The focus of that competition is the SERP. SERP stands for search engine rankings page and the cream of the crop online businesses SEO their way into the Top 10.
To better understand SEO, the online business must first understand the SERP and how businesses are listed on the Top 10 page. Every major search engine uses computer bots to “read” websites. These bots scan the Internet and index websites in a huge Rolodex known as a search engine. When a search is done for a topic close to one of these website topics, a Top 10 list of relevant websites is returned. How does a business earn a place in that Top 10 list? That is where SEO enters the picture.
What is SEO and How Does My Business Get Some?
SEO is a process of gaining trust, reliability and clout on the Internet. There are several aspects of SEO that intermingle with each other to create a process that may seem complicated when it is really quite simple. It is best to think of simple SEO as brainstorming. The main website is the center bubble and each of the process are derived from that main bubble.
The SEO process involves inbound link building, outbound link sharing, traffic generation, article distribution, keyword research, content management and regular website updates – as a start. These processes are completed regularly at a natural pace. Over time, and time is the key word here, the website using SEO to build that online trust with the search engines will climb the SERP until they finally appear on the first page of the search engine results.
Now, Why is That Important to My Website Success?
The SERP is where organic traffic originates. Organic traffic refers to the hits a website receives. If the consumer cannot find a website on the SERP, they will not know how good the products and services are because they will, more than likely, choose a business that is in the Top 10. The second page of a search engine results page and beyond reduces the chance of attracting a customer exponentially. So the business needs to use SEO process to ensure the customers can naturally find the website when they are searching for the product or service the business offers.
SEO Doesn’t Stop With Increased Traffic
No matter how powerful the SEO used to promote a website, if the reader reaches a website that lacks a professional look and feel, easy navigation and informative content, there is really no reason to stay on the website. The customer will “bounce” which means click away from the website, or worse yet, hit the dreaded back button on their browser and choose a competitors business instead of yours.
No SERP can save a business that offers nothing to the customer which is why the design of the website is just as important as the promotional processes that go on behind the website. The pairing of a great looking website that offers new and exciting products and information will earn returning customers which will improve how the bots view the website and thus reflect in a higher SERP ranking which will bring in more traffic. The never-ending circle of SEO.
At the End of the Day…
SEO is a secret box of tools, tricks, tips and knowledge that websites use to empower their online websites to rank higher than a competitors website. This higher ranking offers a chance to increase traffic in its purest form. This traffic is not coming from links on other websites or article directories. This traffic is coming from a customer searching the Internet for a product or service and finding YOUR website. Practicing SEO can get them there. Continuing to practice SEO will keep them coming back again and again.
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