For coaches, speakers, trainers and founders who sell from a stage or a screen. We write the ads, build the funnel, fill the webinar, get people to show up, and work on the pitch with you until it converts.
Stages we've filled · Founders we've grown
Webinar and event funnels are what we run most, because that is where the biggest sales happen. Everything else on this page is built around getting the right person into that room.
You have an offer and you can present. What you don't have is a reliable way to put fifty or five hundred of the right people in front of you every month.
Preview events, multi-day seminars and speaker tours. We have filled rooms in Singapore, Malaysia, Thailand, Hong Kong and Taiwan, and know what changes between markets.
Where the ask is a consultation, a trial or a sign-up. We make use of the same system but introduce a different first step.
Most teams start by reshooting the creative. The failures we see are almost always further up: the offer, the show-up, or an informational webinar that does not convert.
Better copy cannot save a promise nobody is already paying for. The offer decides the result. It gets checked before anyone writes a word.
Lower show-up does not have to mean lower sales. We improve the messages before the event, strengthen the presentation in the room and follow up afterwards so more registrations can still become customers.
On one account, instant-form leads came in at $16 each, showed up at 2.6%, and bought nothing. The cost per lead looked great. The cost per sale was infinite.
Loading a preview with more content produces applause, not sales. People pay for implementation, not information. The "how" gap is the offer.
We work through the offer, acquisition, landing page, presentation and conversion in that order, so every improvement supports the next step towards the sale.
Is there a crowd already spending on this? Is the promise worth the effort? Do the numbers survive at realistic conversion? If two of those fail, we say so and stop. Better to hear it on a call than after the ad spend.
On Meta today, the creative is the targeting: the platform reads the ad to decide who sees it. So we write for one specific person and let it find them. A concept is persona plus angle plus offer. Format comes last. Volume above a quality bar, because at low volume you cannot tell a bad concept from an unlucky one.
Built for one person arriving from one ad with one thing in mind. Proof first, every number sourced, and real urgency only. A registration page gets that free, because the event has a date.
We improve show-up with reminder and warm-up sequences, then shape the presentation so the people in the room arrive ready, stay engaged and understand why the offer is right for them. Both parts work together to optimise the result of the room.
Conversion does not stop when the presentation ends. We convert the people who showed up, follow up with those who attended but did not buy, and retarget those who missed the room through another funnel that leads them back to the sale.
Ads, funnel, pages, show-up sequence and presentation work, scoped and priced for your offer. You keep every asset and every account. Most clients start here.
Best when you have a working offer and want a team that has filled 3,750 rooms to run the machine.
For a small number of speakers with a proven high-ticket offer, we put up the ad budget ourselves and earn only when the webinar converts. If it doesn't, we lose money. That is why we are careful about who we do this with.
The gate is not your numbers. It is watching you sell. If you can hold a room and make the offer without flinching, talk to us.
ZGM implemented our online marketing funnels and we generated over $400,000 in sales within six months of working with them.
They generated 700 leads in one month, which led to a speaker event where we made $300,000 in three days. The dedication of the team was exceptional.
ZGM is the definitive authority in digital marketing. They've helped my business scale to new heights, reaching 10× more qualified clients in a short 12 months.
They're the definitive authority when it comes to marketing, leads and sales, and directly helped us generate over $300K, on track to grow another 50% or more.
Over the last couple of years we've generated millions with them. I was impressed at how accurately they reached the exact customers we needed.
They take care of everything and get the right quality of people into the room, in Singapore, Hong Kong and Seoul. These are the people who know how to do it.
Most people in our industry think so. They are wrong, and the reason is rarely the channel. It is execution, effort and unit economics. Raise what a customer is worth to you and you can afford to spend more to get one.
Agencies run campaigns and report on clicks. We are judged on whether the room bought, because on our partnership deals we only get paid when it does. That changes what we pay attention to: the offer, show-up, and the presentation, not just the ad.
For a small number of speakers, yes. We front the budget and take a share of revenue. It only works when the offer is proven and the speaker can sell, so we ask to watch you present before agreeing. Everyone else works with us on a scoped, fee-based basis.
Yes, and we would rather do that first. The presentation is where the money is made or lost. We work on the belief sequence, the mechanism, the close, and we rehearse it with you. If the pitch is not ready, more ad spend just loses money faster.
Meta first, because that is where webinar audiences are cheapest to reach in this region. Google and TikTok where the offer suits them. Funnels on ClickFunnels and the major page builders. Email and messaging sequences for show-up.
The first webinar can run within weeks of the offer being agreed. The first month is for finding the angle that works, and we would rather tell you that than promise a number. A funnel that has found its angle then compounds for as long as you run it.
Coaches, speakers and trainers of any subject, plus eCommerce, investing and finance, business and entrepreneurship, parenting and early childhood, and financial services. We stay narrow so we already know your buyer.
Book a free 30-minute strategy call. We check the offer, look at your current funnel, and map the system that fixes it. Whether or not you work with us.
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